This part-time programme provides the knowledge and skills essential to modern business, focusing on marketing concepts and practices. Students receive instruction in the key areas of the marketing function, including information analysis, communications, and marketing strategy. They also study subjects of general import to modern business life, including financial management, business policy, and project management.
| Course Location | Ballsbridge, Dublin |
| Location Postcode | Dublin 4 |
| Course Category | Marketing, Sales & Marketing |
| Course Qualification | Honours Bachelor Degree |
| Awarding Body | National University of Ireland |
| Course Duration | 4 years |
| Course Fee | POA |

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