Sales & Marketing courses in Ireland

Despite the different product and services involved, and even the many factors that affect different sector selling, the sales process is a people business

This part-time programme provides the knowledge and skills essential to modern business, focusing on marketing concepts and practices. Students receive instruction in the key areas of the marketing function, including information analysis, communications, and marketing strategy. They also study subjects of general import to modern business life, including financial management, business policy, and project management.

For any business to be successful it needs to have a customer service culture embedded into it. This culture should be top down and strive to deliver exceptional service at every interaction with a customer.

The Communication Skills course is for anyone who wants to have greater confidence and power in their ability to communicate with other people.

The aim of this one day programme is to equip delegates with a blueprint to follow to create sales in a professional manner by using consultative selling to its full potential. The course is designed to give a clear understanding of establishing needs in the sales process and demonstrate the Skills Attributes and Knowledge necessary…

Find out how to build long term business relationships by engaging with your customers and finding out more about them. The, be able to use this to identify new and further sales opportunities.

Bringing in new customers is expensive. According to research by Fred Reichheld of Bain & Company, it costs 6 to 7 times more to acquire a new customer than it does to retain an existing customer. We’ve regularly found companies have significant, untapped opportunities for growing existing accounts. Yet cross-selling, up-selling, and growing accounts is…

Paraphrasing the words of Henry Ford: It is the customer who pays the wages. Therefore the customer should be at the heart of every business decision and at the forefront of every workers thoughts. However, anyone who has ever dealt with the public on a daily basis knows that it is often not an easy…

This course is aimed Sales Support, Administration & Customer Care staff who interact by phone or in person with new or existing customers on a regular basis. During the course we will cover the main disciplines of professional customer care.

For any business to maintain a good reputation and generate loyal customers, handling complaints effectively is very crucial. This Customer Complaint Handling training course looks at how to handle customer complaints effectively, ensuring the relationship with the customer stays intact.

Improve your Customer Experience.

Customer Improvement Strategies are increasingly recognised as being fundamental within a successful and profitable company. However, approaching this issue in an ‘ad-hoc’ manner is very draining on resources of time, personnel and money. To gain and keep customers, service or solution based companies must now embrace the concept of building strategic customer relationships throughout the…

This two day customer service training course will motivate participants to becoming more customer focused and more passionate about delivering outstanding service. This will be achieved by understanding the logical and emotional motivations of a customer to buy or continue using a service that your company provide. Participants will learn how to become more flexible…

This one-day course is aimed Sales Support, Administration & Customer Care staff who interact by phone or in person with new or existing customers on a regular basis.

In this Customer Service Excellence workshop, we will help you to review and develop effective communication skills that can be used in any customer interaction, face to face, over the phone or in writing, to enhance the outcome. This is a highly interactive, experience-driven training class; you will not only have the chance to review…

How important are your service engineers and technical support people to the over-all success of your business? Most progressive organisations realise if they do not look after their customers correctly the competition will. Your service engineers and technical support people play a key role in providing a quality customer service to all your clients. They…

This course is aimed at customer facing staff, in an informal, interactive, relaxed learning environment and delivered in 90 minutes. This is designed to allow you and your staff to deliver an exceptional customer experience and in turn convert more sales.

Customer service training providers develop their courses around moments of truth. These moments of truth are based on what you do to either add or subtract to your customer relationship. For example a negative moment may lead the customer having an unconstructive feeling about the company where as if you have a positive relation with…

This Digital Marketing Course is for business professionals, business owners and business unit managers who wish to leverage their visibility in the digital world. This Digital Marketing Course can deliver amazing results, if conducted in a structured way. Too many organisations are merely getting caught up in the online buzz. This digital marketing course will…

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This course is for people wanting to gain an understanding and grounding in using the internet, online safety and broader digital skills such as digital photography, social networking, digital media and much more.

This part-time Diploma explains and analyses the components of effective marketing. It does so by exploring the basic principles and techniques that contemporary marketers are expected to understand and apply. Suitable for those with no prior knowledge of this subject, it will consider both the position of the marketing function in modern organisations and the…

A good social media marketing strategy will help generate interest in a business. It enhances corporate reputation. It helps companies and organisations reach a wide and diverse audience. It creates endorsement of the business and its products. It can elevate the CEOs status as an industry expert. It opens communications channels to clients and customers.

Critical success within any sales organisation is dependent upon effective sales management and the ability to communicate the function and role of’A Sales Manager’ in a confident and professional manner.

This current, insightful and highly practical course aims to equip staff with the correct skills to offer excellence in customer service. It focuses on the what, why and how of delivering high quality customer care, where staff consider their customers and see the impact of poor communications on customer relationships. It focuses on the key…

One of the most important sets of skills for sales teams are facilitation skills. These are the “process” skills we use to guide and direct key parts of our organising work with groups of people such as meetings, planning sessions, and training of our sales team. This facilitation training course looks at principles, values and…

A Field Sales Manager succeeds through team effort. For your sales team to meet its objectives and achieve outstanding results you must be able to motivate and focus each member whilst leading by example. Learn how to make your team look forward to your field visits, how to train and develop them in front of…

Sales Managers must generate revenue and profit through their sales teams. With targets usually predetermined by company policies, you must be able to establish objectives which are compatible. This interactive course further develops your skills, enabling you to forecast future sales, plan future operations, introduce change and work with your team to successfully fulfil your…

This sales training programme can serve to either introduce beginners to the world of sales or indeed refresh those reps who are not so new to the world of sales. We look at the psychology of buying/selling and align our sales process accordingly. The course is a highly practical and participative course. Courses are customised…

By attending this workshop you will learn how to get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. This Google AdWords & Analytics Workshop explains the PPC landscape and shows how to…

Google+ for Business is an online course that takes the mystery out of one of the most under-utilised social media platforms. From setting up your Google+ profile, joining circles, sharing documents and publishing articles no stone is left unturned.

This three hour programme gets to the core of customer service and focuses on using customer care techniques to help your business increase sales, retain those valuable customers and improve your bottom line. This training is delivered in an engaging, informal and interactive manner and will have your team walking away with a customer service…

The Instagram course will help you learn more about the image sharing platform and how it can help with business marketing.