Why take a Writing Skills Course

By Gemma Creagh - Last update


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With more and more work done remotely, the written word is more powerful than ever before. Clear, concise and well-structured writing can grow a business, create a strong brand image and effect change. Business writing skills training is designed to help you combine the power of words with the ease and speed of email and social distribution in the digital age. In the social media age, it is safe to say that the craft of well-structured writing is under threat. By undertaking writing skills training you will see that no matter the medium, it has never been more important to learn to write clearly, effectively and efficiently.

What is a Business Writing Skills Course?

Good writing skills come naturally for very few. It takes time to learn proper writing techniques and a great deal of practice to hone your skills. Business writing skills training will not only build a strong foundation of grammar skills, but also teach the important elements of composition and style that will improve all of your written communication from business emails to job applications. Many employers cite poor writing skills as one of their major sources of frustration, so it’s important to understand the fundamental power of the written word and how poorly crafted communication can impact on your business and indeed your own personal brand as a professional. It doesn’t matter whether it’s a proposal, a business plan, a letter, presentation or even a social media post-the written word needs to be constructed properly and business writing skills training will show you how.

Course Content Includes

With so much of today’s business done by email and other forms of remote communication, any errors can be exposed quickly and it can have a real-time impact on business, particularly in terms of sales pitches, proposals or communications of a legal or financial nature. The course will include:

  • Knowing what is and what is not appropriate in terms of written communication
  • How to use brevity and clarity, aligned with simple punctuation, to communicate clearly
  • How to avoid clumsy phrases, overly ornate phrases, and unnecessary vocabulary
  • Knowing what format to use for different types of communications
  • How to proofread your emails and those of others
  • The importance of a clear and meaningful subject line
  • Learning how to write an effective summary or executive summary
  • How to use headings, subheadings and correct paragraph structure
  • The importance of a polite, clear and informative conclusion
  • How to correctly solicit a replay and what that reply might entail
  • How to create a style of writing for your organisation and a ‘house-style’ document that everyone can easily follow.

What you Will Learn

Through practical business skills writing training session, you will learn how to produce effective business writing quickly, and get your documents to the top of the pile. You can apply the methods we teach to all areas of your business: proposal writing, reports, procedures, letters and emails. The training is designed for professionals of all levels and is instantly applicable to your organisation or area of business. Through group and team work, the business writing skills training is designed to provide an engaging syllabus that will have a positive impact on your work.

Why it Delivers

Writing is the primary way business gets done and is done in today’s collaborative world. When it’s done well, business gets done well, and when writing is not done well, it can create its own problems. Business writing training invests time in the most important outbound aspect of your business, good communications and can help create a temple which will have a transformative impact on how your business communicates with stakeholders and current and future clients and customers.



Gemma Creagh

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