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Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
Is return on investment analysis really worth the effort? Donald H Taylor does not think so, and his article cautions fellow trainers and their clients to steer clear of this troublesome issue. Wouldn’t it be wonderful if we could prove training’s value in money terms? Sure, really wonderful. So why don’t we do it? A […]
Finding the right staff – and especially retaining them – is crucial for every company. One way to ensure you are getting the best out of your workforce is to invest in employee training. No matter how big or small your company, the quality of your employees has a huge impact to your company’s productivity […]
This article will introduce the trainer to the world of persuasion. Successful trainers need to influence learners to create a positive learning experience. We also show you how to adopt a more influencing style in your training workshops and indeed in your life! Persuasion is not manipulation When most people hear the word persuasion they think […]
Brian Moore and Guy Flouch outline how to improve training effectiveness by developing a greater understanding of the different learning styles of trainees. Learning is the goal of training. As trainers, you have probably noticed that some trainees appear to learn ‘quicker’ or ‘more easily’ than others. While we are all natural learners, research has […]
Poor workplace communication skills is more than simply an irritant. Paul Golden writes on how it can have a direct impact on the efficiency of the organisation, employee productivity and revenue. Communication in the workplace is the key to a successful business. Most businesses can do more to ensure their organisation has effective lines of […]
Which leadership strategies will give you the results you want? Research published in the Harvard Business Review (HBR) may just have the answer. Corporate cultural components The study used a random sample of nearly 4,000 executives. It found that the most effective leaders choose from six distinctive leadership styles. The research investigated how each of the […]
Lifelong learning, upskilling and continuous professional development are more important than ever before. Business and technologies are changing. As a result, it has become crucial for employees to upskill. You may have thought you were through with learning once you finished formal education, but it is unlikely to be the case. An educated workforce attracts […]
Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
The clamour of shows, product releases, conferences and exhibitions makes it hard for people to notice your corporate event. That’s true, even of your target audience. Good publicity can be the difference between success and failure. Luckily we have is a simple step-by-step process to ensure your event is a success. STEP 1: PREPARATION Designate a […]