Thinking About Undertaking Media Training?

By Ruairi Kavanagh - Last update


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Media Training will equip you with invaluable techniques to successfully handle even the toughest media interviews as well as contributing to various elements of media, be it digital, print or broadcast. Professional media training is a vital element in terms of providing a cohesive and timely response to media queries and PR crises in the modern business world.  Media training provides you with sophisticated Media Training Workshops using a combination of theory and role playing techniques. This is ideal if you wish to, for example, manage a delicate OR situation, convey annual financial results or build brand awareness. Learn the ins-and-outs of all facets of the industry from blogging to live radio, which is perfect if you need help with your businesses marketing, or if you want to forge a career in the realm yourself.

What are Media Training Courses?

If you are looking to interact with the industry, media training courses will help you both understand, and feel, prepared for impending media interviews and empower you to feel confident and in control in these situations. Media training will allow you to learn how journalists think and behave and understand what material journalists require in relation to a particular story and how you can provide them with this in a manner that delivers for your client or your business. Media training will also cover public speaking.

Whether we’re talking in a team meeting, involved in interviews or presenting in front of an audience, we all have to speak in public from time to time. How you do this strongly affects the way that people think about you. This is why public speaking causes so much anxiety and concern amongst even experienced business professionals.  The good news is that, with thorough preparation and practice, you can overcome your nervousness and perform exceptionally well in public speaking.

Course Content Includes:

  • Understanding the journalist by knowing what they are looking for and what they need
  • Learning the elements of each facet of media
  • The importance of fact-checking & format
  • Delivering memorable and engaging quotes
  • How to interact with the audience through stories, anecdotes and credible sources
  • Appearing confident through body language techniques
  • Adapting content to suit experience and skill set of trainees
  • Tailoring interview subjects and questions for your news
  • Adapting interview training to suit your specific media
  • Rehearsing your toughest questioning through role playing
  • Enacting realistic TV, radio, print and trade press interviews
  • Hosting training in a TV or radio studio if relevant

What you will learn

In addition to preparing background and training materials, such as PowerPoint presentations, as may be necessary to ensure productive sessions you will also learn how to conduct research on issues relevant to your business and your PR profile.

You will learn how to review additional materials to prepare for training sessions, such as past recorded interviews, news clips, or presentations provided by management. You will also learn how to work with  leadership to help identify training that can be offered to staff to assist in office communication efforts. With media training you will also be able to provide in-house training on these identified areas to appropriate staff on emerging issues and needs. You’ll also learn about the technical side of media, and some basic audio and audio visual packages that will assist you in shaping your media message in the best possible way.

Why it Delivers

In today’s 24/7/365 news cycle, it is imperative that organisations, and prominent individuals, have the requisite media tools to respond to the demands of the media, through traditional and digital channels. With media training you will be able to use a variety of tools to help keep a cohesive, and where possible, positive, message to the forefront of your communications. With the right media training you can work either as an in-house specialist or an independent consultant across multiple disciplines, helping respond to and craft stories and PR campaigns across different channels and for many different audiences.



Ruairi Kavanagh

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