Webinar: Trends for the Contrarian Marketer – Bet Your Business on These 5 Marketing Trends That *Won’t* Change

By Gemma Creagh - Last update

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The Marketing Institute would like to invite you to join their New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing trends and topics and are guaranteed to walk away with 5 key takeaways every time.

Marketers always want to know: “what will change?” But, Jeff Bezos asks a more important question: “what won’t change?”
Why does “what won’t change” matter more? Because as Bezos advises, you can build a business on ideas that won’t change.

Marketing Trends

So for 2020 Trends, this webinar has identified 5 ideas that won’t change and that you can count on for the next decade:

  1. The Need To Be Contrarian And Right: Learn why personal and professional success requires betting against the crowd.
  2. The Cash Flow Funnel: Learn how to flip the funnel and align marketing campaigns to future cash flows.
  3. The War On Brand: Learn about “The 60/40 Rule” and why brand advertising is the biggest driver of long-term growth
  4. The Rise Of Blockbuster Marketing: Learn how to use Disney’s “Franchise Formula” to monetize content
  5. The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to “target the category” instead

Join the discussion of each trend and learn how to apply these 5 timeless trends to beat your competition.

Taking place on 10 September 2020, 2.00pm-3.00pm

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Gemma Creagh

The Business of Wellbeing Summit 2020
Kildare County Council supports Local Business


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