Persuasive Writing for Marketers

The Marketing Institute of Ireland present a Persuasive Writing for Marketers course over two mornings (March 29 & 30). The course will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition. It will equip participants with a framework for planning the content they need to write, as well as a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy.

This course is online on Monday March 29th & Tuesday March 30th 10am-1pm.

Having completed this course, participants will:

• Understand the elements of successful persuasive writing
• Be able to better tailor their approach, tone and language to their audience(s)
• Be able to more clearly articulate their brand’s value proposition
• Have a framework for planning the content they need to write
• Have a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy

Price: Member €350 | Non Member €600

Course Trainer

Kathy Foley

Managing Director, Hyphen Content

Kathy Foley is an experienced content strategist, brand storyteller and journalist. She has worked at Facebook, Twitter, the Sunday Times (Ireland), along with numerous clients and publications in Ireland and internationally. She has produced marketing content for clients from tiny not-for-profits to global multinationals across a wide range of sectors, and has extensive experience in managing large-scale content projects and diverse content teams.

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