CMO Masterclass: B2B Trends for the Contrarian Marketer

By Steven Galvin - Last update

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The Marketing Institute of Ireland present a CMO Masterclass: B2B Trends for the Contrarian Marketer with Jon Lombardo, Global Lead, B2B Institute LinkedIn.

The B2B Trends for the Contrarian Marketer event takes place on 13 April 2021 1.30pm – 5pm.

Register here

There’s never an advantage to following the crowd — especially in marketing, when the crowd is usually wrong. In marketing, it is advantageous to be contrarian, to deviate from the beaten path and stand out from competitors.

Marketers always want to know: “what will change?”
But, Jeff Bezos says a more important question is: “what won’t change?”
Why does what won’t change matter more?
Because as Bezos advises, you can build a business on ideas that won’t change.

So for 2021 Trends, the Marketing Institute of Ireland have identified three macro-trends that won’t change and that you can count on for the next decade:

  1. The War On Brand
  2. The Rise Of Blockbuster Marketing
  3. The Death Of Hyper-targeting

Join Marketing Institute of Ireland the toe discuss each trend and show you how to apply these timeless trends to beat your competition. is the largest database of professional development and corporate training courses in Ireland. We list thousands of training courses from trainers and training providers nationwide.

Steven Galvin

Engineering and Developing Female Leadership


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