Marketing Institute Ireland are running an information session on its new Global Marketing Leadership Programme, developed in conjunction with Berkeley Global, UC Berkeley.
The session takes place on Wednesday 30th June from 10-11. Register now to learn more about this new programme. Frederick Wehrle, Associate Dean Academic Affairs at UC Berkeley, will discuss the programme, alongside Pat Reed, lead instructor on the ‘Leadership Stream’, who will discuss designing an agile organisation, critical for senior marketing professionals tasked with delivering organisational change, strategy and leadership.
The content and curriculum are the result of an in-depth study of the latest research and the practices of leading industry experts in Digital Transformation Management and Marketing. Over 6 months, the Academic Design teams of both institutions have collaborated with thought leaders and experts from Ireland and UC Berkeley, Silicon Valley and San Francisco, to imagine an entirely new way of providing senior marketing executives with key insights into the essential technological trends and unique leadership practices to excel in their roles. The result is a unique and trailblazing program design, offering a 360 degree perspective on the role of Marketing in Digital Transformation Management.
