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Sales Performance

1 Jamestown Business Centre, Dublin, Ireland

Jo Collins, through Sales Performance, works with business owners who want to develop their sales people and improve sales results.

With over 25 years experience in Sales and Sales Management, Jo has a very practical approach to increasing sales performance. Having been directly involved in many sales roles from :
Tele Sales – Field Sales and Sales Management, Jo has a great blend of practical knowledge in addition to the theory of Sales and Sales Management.

We work with a range of Organizations & Companies, interested in Growing Their Business, such as SME’s, Golf Clubs, & National Media Organizations in TV, Radio & Newspapers.

We also work with Local Enterprise Boards & Chambers Of Commerce such as Naas Chamber Of Commerce, Wexford Chamber Of Commerce & North Dublin Chamber Of Commerce.

We provide a range of Courses both in Professional Selling & Sales Management.

We offer a very effective solution to SME’s whereby we become your Sales Manager. This is particularly useful in Owner Managed Businesses that have a number of Sales People & need to Manage the Sales People on a Weekly or Monthly basis.

We also work with a number of Franchises & Franchising Organizations to enable their Members to Grow Their Business.

We work with a number of National Hotel Chains to make their Sales People more effective.

We provide Training for a number of Skillnets Programmes & work with The National Learning Network to help their staff become more effective in dealing with their Job Seekers.

We are members of BNI & Jo Collins is the President of The Prosperity Chapter in Maynooth

In todays market, for any Sales Professional to be successful, we can no longer rely on what once worked for us in the past. Customers and their buying habits have changed. Customers don’t need sales people to educate them on their products or services anymore. They want to work with partners that will provide ideas and solutions that will have a positive impact of their business. They want you to be invested in their business. They need thought leaders, that will challenge their own thinking.

Focus on what your customer wants to happen , not what you want to sell. As a sales professional you need to be creative, bring value and build trust.

Stay true to the sales process, be authentic and success will follow.


In addition to Sales Training and Consultancy, Jo can also provide support in the Selection and Recruitment of Sales People and Managers . Jo has many years experience in interviewing and would be a strong advocate of using profiling as part of the recruitment decision making process. This tool can also be used as a skills audit for current sales teams in your business.

In sales always recruit people with drive and motivation. The skill is being able to identify that in candidates.

Once you recruit the right Sales People, Sales Performance will develop their skill & also evaluate your Sales Processes & through our Consultancy Process ensure that you  are best in class.

Recruiting Top Talent

Imagine if you could identify the competencies of your top-performers. Furthermore, what if you could identify which competencies are proven to drive business results, and quantify the impact of developing those competencies?


In this one day programme, participants will learn what negotiation is and how to get the most from their personal negotiations. Participants will discover their personality style and how to negotiate effectively with other personality styles. Participants will also explore four strategies for negotiating, and how to apply the four step process for successfully negotiating…

Customer Service

This two day customer service training course will motivate participants to becoming more customer focused and more passionate about delivering outstanding service. This will be achieved by understanding the logical and emotional motivations of a customer to buy or continue using a service that your company provide. Participants will learn how to become more flexible…

Professional Selling

Many sales people fall into the trap of talking too much. They are naturally excited to be sitting in front of their prospect and just cant wait to tell that customer all about the features or benefits their product or service can offer , or how great their company is and why they should do…

Retail Sales Development

At the core of this training course, participants will learn and practice a proven, step-by-step sales questioning model they can use immediately in any sales situation. This powerful sales questioning technique is all about asking the right questions in the right order. It is designed to increase the likelihood of making a sale by better…

Sales Excellence Programme

At the end of the 6 modules, each participant will get the opportunity to present their business to me, incorporating everything that they have learnt. This means that the investment is put back into the business. As a business owner you will have a tangible result with a sales and marketing message for your business…

Sales Management

We work with a range of Organizations & Companies, interested in Developing Their Management Teams, such as SMEs, Golf Clubs, & National Media Organizations in TV, Radio & Newspapers.

Sales Management Develop Programme

This 3 day course will enable delegates to have a clear understanding of the successful sales managers responsibilities and how to become more effective in their roles in a challenging competitive business environment. Over the period of the course delegates will explore key leadership skills as well as the essential sales managerial skills needed for…


Sales Performance
1 Jamestown Business Centre
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