Should you run an ideas campaign? Yes! Several major organisations have found ways to generate significant improvements to their bottom line through imaginative ideas, schemes and campaigns. However, there are ways to maximise results from your ideas campaign. We have a look at them here. Make it worthwhile Most organisations operate an employee suggestion scheme, […]
If you think of design it may bring to mind images spectacular statement architecture or artwork. It might be an iconic product design such as Apple’s iPod. Consumers expect good design as standard. Companies realise the value that effective design can create. Design thinking, however, is different again. Design vs Design Thinking Tim Brown, author […]
Prevailing wisdom seems to be that the best way to drive and motivate ourselves and others is with external rewards like money. According to Daniel H Pink, author of Drive: The Surprising Truth About What Motivates Us, that’s a big mistake. Rather, the motivation to achieve success stems from the human need to direct our own […]
Joan Charles explains the importance of rediscovering our intuitive skills and looks at a case history where intuition boosted sales. In prehistory we relied upon our intuition to survive. We needed it to produce food, be healers, and most importantly, be aware of danger. As we evolved, we learned to harness our surroundings to our […]
