This part-time Diploma explains and analyses the components of effective marketing. It does so by exploring the basic principles and techniques that contemporary marketers are expected to understand and apply. Suitable for those with no prior knowledge of this subject, it will consider both the position of the marketing function in modern organisations and the theory and practice of marketing campaigns.
| College | Institute of Public Administration |
| Course ID | 129000 |
| Course Location | Ballsbridge, Dublin |
| Location Postcode | Dublin 4 |
| Course Category | Marketing, Sales & Marketing |
| Course Qualification | Higher Diploma |
| Awarding Body | UCD |
| Course Duration | 1 year |
| Course Fee | 2750 a year |
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