Business Innovation & Market Development – Idea Generation Course

By Steven Galvin - Last update


Get Daily news and updates directly to your Email




This part- time free course from Cavan and Monaghan Education and Training Board – Skills to Advance is aimed at helping entrepreneurs, businesses, and employees develop essential tools for generating and developing new business ideas. This could include launching a new startup, creating a new product, or developing a new concept for an existing company.

Takes place on Tue, 1 Oct 2024 10:00 – 16:30 at Monaghan Institute.

Register here

Course Structure and Units

The full course consists of six short micro qualifications:

MQ01 Business Idea Generation: Learn techniques to brainstorm and identify viable business ideas.

MQ02 Business Idea Validation: Test and validate your ideas to ensure they are feasible and market-ready.

MQ03 Market Exploration: Conduct market research to understand industry trends and identify target markets.

MQ04 Customer Acquisition: Develop strategies to attract and secure your first customers.

MQ05 Market Development: Focus on growing your market presence and retaining customers.

MQ06 Customer Retention & Scaling: Learn how to scale your business operations effectively.

Qualifications

The Business Innovation and Market Development programme is accredited by Quality and Qualifications Ireland (QQI) and leads to a Level 6 Special Purpose Award on the National Framework of Qualifications (NFQ). Each micro qualification can be achieved as a stand alone qualification.

Course Features (MQ01 – MQ06)

  • Business Planning: Comprehensive insights into creating a robust business plan.
  • Marketing Strategies: Develop effective marketing strategies to promote your business.
  • Financial and Investor Insights: Gain knowledge on financial management and attracting investors.
  • Interactive Workshops: Engage in hands-on workshops to apply learned concepts in real-time.
  • Business Pitch Style Presentations: Develop your communication and presentation skills and learn how to effectively pitch new business ideas
  • Professional Mentorship: Opportunities to liaise with business professionals for guidance and support.

By the end of the course, learners will have a solid foundation in all aspects of business development, from idea generation to scaling and retention, equipping them with the necessary skills to succeed in business.

MQ01 Business Idea Generation Course Schedule – Starting 20th August 2024

Week 1: Tuesday 1st October 10:00am – 4:30pm (Induction, Critical Thinking)

Week 2: Tuesday 15th October 10:00am – 4:30pm (Opportunity Generation, Design Thinking)

Week 3: Tuesday 29th October 10:00am – 4:30pm (Business Model Canvas, Blue Ocean Thinking)

*Additional 1:1 online assignment tutor support will be available Tuesday 8th October & Tuesday 22nd October 2024*

Location: Monaghan Institute, Armagh Road, Knockaconny, Monaghan. Eircode: H18 FY94

Duration: 50 hours (including self-directed work)

Cost and Funding

This training programme is being offered through Skills to Advance funding and is aimed at those in full or part-time employment. CMETB will advise if any fees.

Employers – Grow your business output | Develop and review your business strategy plan | Apply new areas of innovation and market development into ideas | Access highly subsidised flexible training

Employee – Develop business and innovative skills for your career | Avail of personalised mentor support to meet the needs of your product or service | Access flexible accredited training

Support and Mentorship

Learners will receive online assignment mentor support to help identify opportunities and gaps in the market. This support will be available throughout the course to guide you through each unit.

 

 



Steven Galvin

Innovation & Enterprise Development - The Irish Entrepreneurial Landscape: Challenges and Opportunities: A Roundtable Discussion
UCD Professional Academy launches LEAD Forum


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

We'd love to send you the latest news and articles about evening classes, further learning and adult education by email. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes.

Comments and Reviews Policy



Featured Articles

“People Don’t Quit Bad Jobs. They Quit Bad Managers”: Why Leadership Training is Essential

“People don’t quit bad jobs. They quit bad managers.” – This widely recognized sentiment underscores the pivotal role that leadership and management play in employee retention, satisfaction, and overall organizational success. While companies often focus on job roles, perks, and compensation to keep employees happy, the key to creating a thriving, motivated team lies in […]

Posted in: Government

Ireland’s Seed and Venture Capital Scheme: Fueling Innovation

Ireland has cultivated a robust ecosystem for startups and high-growth enterprises, and a key component of this success is the Seed and Venture Capital Scheme. This government-backed initiative provides crucial funding to early-stage companies, helping them to scale and compete on a global stage.    How it Works The Seed and Venture Capital Scheme operates […]

Posted in: Digital

High Performance Computing

The High Performance Computing (HPC) service requirements for the research and innovation community in Ireland are driven by the increasing complexity and scale of scientific and engineering simulations, data analysis, and modeling tasks. To meet these demands, HPC services must provide: 1. High-Performance Computing Infrastructure: Powerful Processors: HPC systems require high-performance processors, such as CPUs […]

Strategic Brand Management

A strong brand can be the difference between market leadership and obscurity. Strategic Brand Management has emerged as a critical discipline for companies looking to create, maintain, and leverage their brand for long-term success. This comprehensive approach goes beyond mere logo design or advertising campaigns, encompassing a holistic strategy to shape consumer perceptions and drive […]

Understanding Essential Skill Types

Employees need a diverse set of skills to thrive and contribute effectively to their organizations. Understanding the different types of skills can help both employers and employees identify strengths, address weaknesses, and foster professional growth. Below, we explore the four fundamental types of employee skills: technical skills, soft skills, transferable skills, and job-specific skills. Technical […]

Posted in: Digital

Digital Trade Agreements

Digital Trade Agreements (DTAs) have emerged as pivotal frameworks for governing international trade in digital goods and services. These agreements aim to facilitate seamless cross-border data flows, enhance cooperation on cybersecurity, and set standards for digital commerce, ensuring fair competition and consumer protection. Key Aspects of Digital Trade Agreements Cross-Border Data Flows: DTAs ensure the […]

Posted in: AI Digital Marketing

Harnessing Digital Marketing and AI for Business Success

Digital marketing and artificial intelligence (AI)  are not only transforming how companies reach and engage with their audiences but also how they analyze data, make decisions, and strategize for the future. Here’s a deep dive into how digital marketing and AI are revolutionizing business and why integrating them can lead to unprecedented success. 1. The […]

Posted in: Uncategorised

Understanding the European Innovation Scoreboard

The European Innovation Scoreboard (EIS) is a tool developed by the European Commission to provide a comparative assessment of the research and innovation performance of European Union (EU) member states and select non-EU countries. The EIS aims to help policymakers, businesses, and researchers identify strengths and weaknesses in national and regional innovation systems and track […]

The Benefits of Taking a Project Management Course

Effective project management is critical to organizational success. Whether you are looking to enhance your current skills or embark on a new career path, taking a project manager course can provide a wealth of benefits. Here’s a look at how a project manager course can propel your career forward and equip you with the tools […]

Assertiveness and Self-Confidence in the Corporate World

In the fast-paced and competitive landscape of the corporate world, assertiveness and self-confidence are invaluable assets that can propel your career to new heights. These traits not only enhance your ability to communicate effectively and make informed decisions but also contribute to your overall professional presence and credibility. The Assertive Mindset Assertiveness is the ability […]