Insightful Thinking 8 Week Programme

Insightful Thinking 8 Week Programme

The Marketing Institute are hosting an Insightful Thinking 8 Week Programme. This 8 week programme, designed by Tony Franco & Richard Oldham, comprises of 3 Core Modules and a final presentation

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In Conversation with… Kay McCarthy

In Conversation with… Kay McCarthy

In the latest instalment in The Marketing Institute‘s series In Conversation With…  they spoke to Kay McCarthy,CEO of MCCP – The Authentic Brand People. Kay shares how MCCP have been adapting their activities in the face of COVID-19, how their brand purpose has been challenged and more. CEO of MCCP. MII: Hi Kay, can you tell […]

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The Moment of Truth: Live Webinar Presentation

The Moment of Truth: Live Webinar Presentation

The Marketing Institute would like to invite you to join their Live Webinar presentation with Nick Halas, Global Head of Strategy and Russell Smither, Head of Research & Insight at Posterscope on The Moment of Truth.

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Aligning Brand and Commercial Goals Course

Aligning Brand and Commercial Goals Course

Part of the Marketing Institute’s ‘Marketing Fundamentals’ suite of courses, the Brand course which focuses on commercial goals is the third in the series. Does your brand need a rebrand? Have you inherited a brand that requires a brand refresh? Was your last campaign off brand? Do you need a refresher course in brand? How […]

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Course: Marketing Strategy and Tactics in a Digital World

Course: Marketing Strategy and Tactics in a Digital World

This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional body for marketing people in Ireland, they understand the complexities and the realities faced by marketers in the real world, and this course reflects the need for […]

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