12 Week Diploma in Event Management & PR

Overview

No matter what the event – corporate, sporting, entertainment or otherwise – this programme provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the programme takes students through identifying and planning the right event through to delivering it successfully on the day.

Programme Aims and Objectives

Anyone who sets about organising an event faces a myriad of logistical, financial, operational
and communications challenges. The programme was developed in response to these challenges, and the aim is to provide a structured approach to planning and managing events that reduces pressure on the event organiser and produces a better quality event.

On completion of the programme, students should have acquired the skills to:

• Identify and develop an event that can succeed in the prevailing socio-economic conditions
• Develop robust plans for before, during and after the event
• Build an appropriate team, whether paid or unpaid, and budget for their event
• Develop a marketing strategy and plan that will attract both event participants and sponsors
• Communicate successfully with all stakeholders using public relations knowledge and techniques
• Understand the safety, risk and emergency planning requirements for events
• Manage all aspects of an event operation, such as transport, crowd management, logistics or communications.

Assessment

To meet the requirements of the Diploma in Event Management & PR a student will be required to complete an event project as their individual assignment (100%).

Course Content

• Event Planning & Management: This subject area introduces the student to event types and their characteristics. The main focus is to use project management principles as the foundation for effective event planning, covering pre-event, during and post-event actions and operations.
• Event Communications (Marketing and Public Relations): This element of the programme begins with an introduction to the marketing concept and key marketing principles, emphasising the importance of targeting the right event at the right audience at the right time. Students are provided with practical PR and presentation skills to ensure they can communicate key messages professionally in both written and verbal format.
• Event Operations: Focusing on successful execution of an event plan, this part of the programme will take students through a wide range of functional areas that must be prepared and delivered as part of an event.
• Emerging Trends in the Events Sector: Consumer trends, Data trends, Emerging technologies in events as well as social media trends all play a role in both Events and PR. Towards the end of the programme students will be provided with trends emerging and operational in the event sector, ensuring our DBS students are up to date with Industry trends and well-rounded Events and PR professionals upon completion of this diploma. To be awarded the Diploma Event Management & Public Relations, a student will be required to complete an event project as their individual assignment (100%).

Structure

The programme is delivered with a strong practical emphasis on event management and public relations – the lecturers have been involved in the event industry for over a decade and continue to work in the sector. This course runs for a duration of 12 weeks and requires one evening class per week.

Career Opportunities

On completion of this programme, students will have the knowledge and skills required to work in a variety of business positions such as event coordinator, assistant to event managers and promoters, assistant PR executive or marketing assistant.

Student Profile

Typically, students participating on this programme are interested in working on events either in part-time or full-time capacity. The mix in each intake is varied, from those with no previous event experience to those who have worked and volunteered on events in the part to those seeking a career change or development of a new competence to complement their existing skills and experiences.

Further Study Options

For students interested in further study Dublin Business School also offers a range of Level 8 Honours Business Evening Degree programmes.

Fees

The fee for this Diploma is €1,500 this is inclusive of tuition, registration, exam fees and DBS library membership. This fee must be paid in full before the course begins.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.