The Moment of Truth: Live Webinar Presentation

By Gemma Creagh - Last update

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The Marketing Institute would like to invite you to join their Live Webinar presentation with Nick Halas, Global Head of Strategy and Russell Smither, Head of Research & Insight at Posterscope on The Moment of Truth.

The webinar takes place 7th July 2020 from 10:00AM-11:00AM

The Moment of Truth study is the world’s most comprehensive research examining the power of context and relevancy in OOH. Commissioned by Posterscope (PML Group’s UK colleagues), Clear Channel and JCDecaux it used research techniques of neuroscience, eye tracking and sales studies to understand the impact of dynamically serving Digital OOH.

Register your place here.

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.


About the The Marketing Institute of Ireland

Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.

Find out more about the Marketing Institute Of Ireland training available here.

Gemma Creagh

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