The Marketing Institute are hosting an Insightful Thinking 8 Week Programme.
This 8 week programme, designed by Tony Franco & Richard Oldham, comprises of 3 Core Modules and a final presentation.
Insightful Thinking should underpin everything we do, from reflecting critically while being rational with clear communications which are powerful. In today’s environment, we are bombarded with information overload, fake news and are under immense time pressure. As a result, bias can creep in, our analysis and outlook of everything we do becomes shaky and arguments can become flawed.
To develop your “Insightful Thinking” means
In advance of starting this course, all individuals should submit their own professional real life “issue” to Tony & Richard.
When
8 October 2020, 6-9pm
Where
8 weeks
Online Zoom
Presenter
Tony Franco & Richard Oldham
Contact
Aoife Moreton
aoifem@mii.ie
Price: Member €1590 | Non Member €1850
Course Outline
Module 1- Critical Thinking
Tony has been in the marketing industry for over 25 years on both the client and agency side. He’s an expert on innovation, brand strategy and consumer insight. His work has taken him all over the world and he’s had the privilege of working with some of the world’s most famous brands.
He started his marketing career at Nestle in the UK where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe. For 10 years he then worked as a brand consultant for the marketing agency Added Value (now Kantar Consulting) where he became a Board Director of the UK business. He’s worked with many of the agency’s key international clients across a range of sectors.
He’s now working as an independent marketing consultant, trainer and coach based in London. He’s worked extensively with Bord Bia and Irish food and drink brands.
Richard is a brand development specialist with a focus on helping brands flourish in new ways through sharper insights, richer strategic thinking, and more purposeful creativity.
With more than 20 years consulting experience gathered in top London agencies and working with some of the world’s best-known brands, Richard established an independent consultancy in 2014 “to spend less time in management meetings and more time being stimulated by real client challenges”.
Richard’s work includes brand positioning development; innovation strategy, concept and strategy development, claims strategy and development, creative workshop facilitation, research and insight development, consumer closeness, and marketing capabilities training.
