How we can all profit by rebuilding Advertising Effectiveness

By Steven Galvin - Last update

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The Marketing Institute and Boys+Girls invite you to a talk with Orlando Wood in his first in person talk in Ireland in over two years. ‘Look out. How we can all profit by rebuilding Advertising Effectiveness’ takes place on 5 May 2022, from 8:30AM-10:00AM.

How we can all profit by rebuilding Advertising Effectiveness

Included in the ticket price is a copy of Orlando’s new book: Look Out, published by the IPA is a further exploration into advertising effectiveness and most importantly how we can all help make our work better.

Please note that all attendees will also receive a complimentary copy of LOOK OUT (RRP €65) as part of the ticket price.

Member: €75 | Non-member: €100

Orlando Wood

Orlando is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), Look out (IPA, 2021), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts.

Orlando’s work has influenced thinking and practice in the research, marketing, and advertising and led the IPA’s Creativity and Effectiveness research for Effectiveness Week in 2018, 2019 and 2020. He has repeatedly worked with Peter Field and the IPA’s DataBank to demonstrate the long and broad effects achieved by emotional advertising, including the performance of fluent devices, a term he coined. is the largest database of professional development and corporate training courses in Ireland. We list thousands of training courses from trainers and training providers nationwide.

Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin. Learn more here.

Steven Galvin

Market Research – Identifying Clients Competitors and Resources
BIA Innovator Campus in Galway


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