Course: Marketing Strategy and Tactics in a Digital World

By Gemma Creagh - Last update

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This 2-day course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional body for marketing people in Ireland, they understand the complexities and the realities faced by marketers in the real world, and this course reflects the need for practicable responses to the most common challenges facing members in grappling with digital challenges and opportunities. The consumer in this digital age expects marketers to be creative and personalised with their messaging, to deliver through the channel what they want, at the exact moment they want it. So how do you keep your strategy updated when your focus is a moving target?

  • When: 30 January 2020, 9.15am – 5.00pm
  • Where: The Marketing Institute, South County Business Park, Dublin 18
  • Presenter: PR Smith

This signature 2-day “Marketing Strategy & Tactics in a Digital World” course will enable you to stay on top of your game and implement the optimal strategy for your organisation in 2020.

In this course, the aim is to show you how to boost your short term marketing results via proven techniques, how to build long-term sustainable competitive advantage by developing a more strategic perspective, and how to become a world class marketer (if you do everything recommended on this course).

You will be walked through all you need to know to knock your plan into shape for the year ahead, and beyond. They will show you how to avoid the classic mistakes, exploit new digital tactical tools, build an integrated strategy, develop your plan and measure results to ensure you continually boost your results. This course is led by Marketing Institute colleague and long-standing member, PR Smith a leading luminary in digital marketing internationally, and best-selling author, trainer and consultant.

For more information, contact Aoife Moreton at or on 012160224.

Gemma Creagh

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