CMO Masterclass: Econometrics Marketing With Dr. Grace Kite

The Marketing Institute of Ireland is offering a CMO Masterclass: Econometrics Marketing With Dr. Grace Kite on 17 November 2021, 9.30am - 1pm

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Economist Grace Kite will explain what econometric modelling is and how it can be used to "untangle" different sales drivers. Not just for evaluating advertising,  Econometrics can be used to untangle all the main drivers of sales, regardless of whether they are trackable. The session will focus on helping you to find numbers that are going to help you improve your campaigns and business performance.

Course Description

An introduction to marketing evaluation

What will participants learn/achieve?

A non-technical overview of different types of marketing evaluation.

– an overview of different methods of marketing evaluation including econometrics
– 5 things we’ve learned from doing lots of econometrics projects over the years
– findings Magic Numbers database of econometrics findings across 400 advertisers
– how its different online – what works best for online born brands

Who is it for? Career Stage?

For brand managers, client-side marketers, and those commissioning campaigns

What is the course’s USP?

Know how to evaluate campaigns!

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