Aligning Brand and Commercial Goals Course

By Gemma Creagh - Last update

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Part of the Marketing Institute’s ‘Marketing Fundamentals’ suite of courses, the Brand course which focuses on commercial goals is the third in the series.

  • Does your brand need a rebrand?
  • Have you inherited a brand that requires a brand refresh?
  • Was your last campaign off brand?
  • Do you need a refresher course in brand?

How to Align Tour Brand and Commercial Goals

They have developed this new branding course to help further marketers’ understanding of branding as a key strategic sales tool, and allow them to develop brand strategies that connect with customers and drive sales revenue.

Branding is often underrated within an organisation, yet according to one of the most successful marketers of our generation “A Brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another”, Seth Godin.

What to Expect

The Marketing Institute presents this very practical and effective branding course aimed at helping mid-level marketing managers understand their organisations commercial goals and equipping you to develop brand strategies that connect with customers and drive sales revenue.

The course has been designed as a catch all day aimed at furthering marketers understanding of branding as a key strategic sales tool. Participants will take away an increased knowledge of their organisational goals and be equipped with an understanding of the components of a brand and the steps involved in brand development.

  • When: 11 March 2020
  • Price: Member €250 & Non Member €500
  • Where: The Marketing Institute, Leopardstown

The session has been designed to cover all aspects of brand management and where possible they will use case studies to illustrate working examples.

Enquire here about this and other courses from the Marketing Institute of Ireland.

Gemma Creagh

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