Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
Microsoft Powerpoint remains one of the most reliable office tools in relating to presenting information in a way that’s easy for the audience to digest. Although there have been a host of web-based competitors, Powerpoint remains one of the most accessible, flexible and reliable presentation tools on the market. For those in corporate position, and […]
Customers are at the heart of everything, whatever sector your business is in. Customers aren’t an automatic right for a business, they constantly need to be nurtured, increased and retained. Like people’s habits of consumption, purchase and usage, Customer Service trends continue to evolve and modify in line with market trends. That’s why a focus […]
A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]
Once you have identified the type of job you are interested in, the challenge is to get it. This takes planning – you will need to create an arresting CV, for a start. Employers and HR managers receive hundreds of CVs every year, so if yours is confusing or badly laid out then chances are […]
If you’re starting a business you’re going to need a website. For a start a website is an opportunity to make a great first impression and is a great way to connect with your customers. And of course it will provide the platform for you to conduct your business, be it selling a product, providing […]
If you´re thinking about becoming an accountant well, take comfort. You couldn´t be joining the profession at a better time! Accountancy as a profession has experienced unprecedented growth in recent times in Ireland and in Europe. In Ireland and Britain, it amoung the largest single employer of university graduates from any discipline. Some of the […]
Ahead of the upcoming Virtual Recruitment jobs fair on 25th March, we profile Recruit.ie (formerly BCS Recruitment) and its success as a recruitment consultancy and event organiser. For over 10 years BCS Recruitment has been Ireland’s foremost specialist recruitment consultancy and event organiser and has led the way in putting skilled professionals directly in contact […]
In modern working times marked by rapid technological advancements and evolving industries, the imperative for every professional is to stay relevant through continuous learning – an essential pathway to sustained success and adaptability. With AI, intelligent automation and rapidly evolving technologies transforming job profiles, the shelf-life of static skill sets has drastically shortened. What made […]
Best Microphones for Webinars: We’re spending a lot more of our working time communicating with others online – whether it be zoom meetings for work or industry webinars, so much more of our activities are being conducted in a virtual environment. In most cases people are using their desktop computers, laptops or tablets to deliver […]