Course Description

Social Media Strategies for Public Sector Organisations



This two-day Social Media Strategies course has been designed specifically for the Irish Public Sector to enable staff to produce an effective strategy for managing social media and to significantly improve communication and engagement.

The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will benefit from a mix of critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisation.

The course concentrates on the following areas:

  • Preparing a Social Media Strategy and Content Plan for an Organisation.
  • Developing Content for Social Media.
  • Developing a Social Media Policy.
  • Improving the Management and Resourcing of Social Media.

The Social Media Strategies course is aimed at civil and public servants:

  • Managers and Directors at middle and senior levels who are responsible for social media programmes and initiatives within their organisation.
  • Staff at all levels responsible for social media management.
  • Communications and IT Staff, Managers and Directors.

This is an instructor led, classroom based training course.

Participants are requested to bring their own wifi enabled laptop or device on the day as the course will feature practical exercises that require the use of the internet. Free wifi is available in the IPA Training and Education Centre.

Training ProviderInstitute of Public Administration
Course LocationBallsbridge, Dublin
Location PostcodeDublin 4
Course CategorySocial Media Marketing, Sales & Marketing
Course TypeClassroom Based
Course Start Date4th November 2019
Course End Date5th November 2019
Course DurationTwo Days
Course Time9:00 - 17:00 on scheduled dates.
Course Fee900.00
Phone01 240 3666
For information about Institute of Public Administration, please visit our Training Provider page on Corporatetraining.ie by clicking here.

Course Provider

Institute of Public Administration



57-61 Lansdowne Road,, Ballsbridge, Ballsbridge, Dublin, Ireland. Eircode: D04 TC62

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