Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
Few words in the English language are as misappropriated as often as the word strategy. While most think they know what it means, the majority have very little idea as to how a successful strategy should be planned and implemented. Let’s take a look at a few tips on how a strategy can be effectively […]
Irish Employees Ready to Switch Jobs and Seek Pay Rises: A recent survey from PwC investigates the views of over 52,000 employees around the world including Ireland. The Hopes and Fears survey reveals a number of interesting points, in particular the fact that many Irish employees are confident of their abilities to improve their […]
Best Microphones for Webinars: We’re spending a lot more of our working time communicating with others online – whether it be zoom meetings for work or industry webinars, so much more of our activities are being conducted in a virtual environment. In most cases people are using their desktop computers, laptops or tablets to deliver […]
With more and more work done remotely, the written word is more powerful than ever before. Clear, concise and well-structured writing can grow a business, create a strong brand image and effect change. Business writing skills training is designed to help you combine the power of words with the ease and speed of email and […]
A business relationship manager, or BRM, acts as a liaison between IT and other business units in the organisation. As departments increasingly rely on technology, organisations often find they need to establish stronger communication between IT and outside business units. Training in business relationships, typically for a senior-level professional, provides a wide range of experience, […]
In modern working times marked by rapid technological advancements and evolving industries, the imperative for every professional is to stay relevant through continuous learning – an essential pathway to sustained success and adaptability. With AI, intelligent automation and rapidly evolving technologies transforming job profiles, the shelf-life of static skill sets has drastically shortened. What made […]
What is the Circular Economy? The circular economy is an economic model that aims to eliminate waste by circulating materials and products at their highest value for as long as possible. Here we take a look at some of its key principles. What is the Circular Economy? Design out Waste – Circular systems are regenerative […]
Excel is one of the most ubiquitous software packages in the world, enabling businesses of vastly different scales to perform both basic and complex financial calculations and data driven analysis. Learning how to utilise the vast capabilities of Excel is a very valuable toolset for either your own professional development or that of your employees. […]
A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]