The latest Ibec Founders Report shines a light on the struggles facing many businesses in the current climate, including the barriers to growth being faced by entrepreneurs and founder-led enterprises in Ireland. The biggest problems were identified as access to funding, the need for digital skills and support necessary to compete in the market, and […]
Best Microphones for Webinars: We’re spending a lot more of our working time communicating with others online – whether it be zoom meetings for work or industry webinars, so much more of our activities are being conducted in a virtual environment. In most cases people are using their desktop computers, laptops or tablets to deliver […]
Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
SQL (Structured Query Language) is a standard programming language used to manage and manipulate databases. What is SQL? SQL is a domain-specific language used for retrieving and manipulating data in relational database management systems (RDBMS) like Oracle, MySQL, Microsoft SQL Server, and others. It is the mainstream language for database access used in most applications […]
Landing a well-deserved pay rise takes more than just hoping your boss rewards your hard work. During times of budget cuts or leadership changes, the onus falls on employees to convince management they merit higher compensation. Approach the negotiations strategically and back your case with evidence demonstrating the immense value you contribute. Rather than making […]
A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]
In the fast-moving knowledge economy, effective time stewardship confers outsized competitive benefits to companies large and small. With a finite amount of hours available, how businesses systemize activities for productivity over busyness makes all the difference for success. Leaders especially, but entire workforces need tools to prioritize appropriately, enhance team-wide clarity, and speed informed decision […]
If you’re starting a business you’re going to need a website. For a start a website is an opportunity to make a great first impression and is a great way to connect with your customers. And of course it will provide the platform for you to conduct your business, be it selling a product, providing […]
Certified Auditor training and qualifications provides you with skills to give your employer or client complete confidence in you in terms of providing an effective and reliable auditing service for any aspect of the business. Auditing training is important in terms of enhancing your auditing skills and complementing your work experience in this area with […]