Google AdWords & Analytics Workshop

By attending this workshop you will learn how to get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. This Google AdWords & Analytics Workshop explains the PPC landscape and shows how to use AdWords to get more clicks, conversions and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers advice on keyword research, bidding strategies, the Quality Score, conversion tracking and campaign optimisation.