With technological transformations changing job requirements across industries, Irish companies that want to remain competitive and resilient must invest in continuously upskilling their workforces. Future-Proof Your Team: Why Staff Upskilling Is Vital for Irish Businesses Stay Industry Relevant Regular upskilling helps ensure your teams are always fully aligned to the latest procedures, frameworks, regulations and […]
Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
No matter what the area of business, it is people that are at the core of it. For any organisation to be successful, whatever the scale or the size, it is vital to have the right people in the right positions doing the right jobs and being happy in their work. Without that, there is […]
Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
Podcasting is becoming more and more of a valuable option when it comes to exploring ways of promoting your business, brand or product and there is no reason why your business should not consider it as a means of communication, connecting your brand with an audience and ultimately drive engagement to your business. The podcast […]
A new survey* covering different aspects of the experience of remote working in Ireland has suggested that most Irish workers are in favour of the concept of remote working continuing in some shape or form as we begin the transition towards a post-COVID-19 world of work. The COVID-19 crisis gave rise to a mass shift […]
With everything that’s been happening over the past few months, this might be the perfect time to reconsider your options. Do you enjoy your job? Are you fulfilled by it? While quitting on the precipice of an economic downturn is not the right move for everybody, it could be the right time for you to […]
Which leadership strategies will give you the results you want? Research published in the Harvard Business Review (HBR) may just have the answer. Corporate cultural components The study used a random sample of nearly 4,000 executives. It found that the most effective leaders choose from six distinctive leadership styles. The research investigated how each of the […]
SQL (Structured Query Language) is a standard programming language used to manage and manipulate databases. What is SQL? SQL is a domain-specific language used for retrieving and manipulating data in relational database management systems (RDBMS) like Oracle, MySQL, Microsoft SQL Server, and others. It is the mainstream language for database access used in most applications […]
A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]