A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]
Best Microphones for Webinars: We’re spending a lot more of our working time communicating with others online – whether it be zoom meetings for work or industry webinars, so much more of our activities are being conducted in a virtual environment. In most cases people are using their desktop computers, laptops or tablets to deliver […]
Public speaking can fill even the most seasoned professional with a sense of dread. Even if you don’t need to make regular presentations, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities. Good public speaking skills are important in other areas of your life, as […]
A new report has identified Skills Gap & Financial Support Problems for SMEs finding that many small and medium sized enterprises are facing certain struggles when it comes to boosting productivity and business development due to emerging skill gaps in financial analysis and risk assessment. Skills Gap & Financial Support Problems for SMEs The report, […]
Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
Being able to work in a frame of mind that is confident, and constructively assertive, is a massive asset for your career. In truth, building self-confidence and assertiveness is probably a lot easier than you think in concept, however people who are not naturally assertive commonly do not wish to become assertive, but training in […]
A new survey* covering different aspects of the experience of remote working in Ireland has suggested that most Irish workers are in favour of the concept of remote working continuing in some shape or form as we begin the transition towards a post-COVID-19 world of work. The COVID-19 crisis gave rise to a mass shift […]
Recent research conducted by iReach Insights on behalf of Google has found that SMEs need to implement cybersecurity measures. Despite the fact that Irish SMEs are increasingly aware of the importance of a secure online presence, a significant number of businesses are failing to implement fundamental cybersecurity measures. Recent statistics reveal concerning trends in password […]
SQL (Structured Query Language) is a standard programming language used to manage and manipulate databases. What is SQL? SQL is a domain-specific language used for retrieving and manipulating data in relational database management systems (RDBMS) like Oracle, MySQL, Microsoft SQL Server, and others. It is the mainstream language for database access used in most applications […]
With automation a growing influence throughout many sectors, the questions around the future of how we work also continue to grow in number.Each technological advance generates more questions. Despite the massive thinking in automation and robotics and personalisation, it is highly likely that it will be broader human capabilities, rather than individual skills, that will […]