Media Training will equip you with invaluable techniques to successfully handle even the toughest media interviews as well as contributing to various elements of media, be it digital, print or broadcast. Professional media training is a vital element in terms of providing a cohesive and timely response to media queries and PR crises in the […]
Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
As a business evolves, those that work within it, at all levels become part of a unique community. Those that accompany the business on its journey are almost as critical to its success as those who established it. Investing in developing your staff through supports such as mentorships have strong long term benefits for what […]
Brian Moore and Guy Flouch outline how to improve training effectiveness by developing a greater understanding of the different learning styles of trainees. Learning is the goal of training. As trainers, you have probably noticed that some trainees appear to learn ‘quicker’ or ‘more easily’ than others. While we are all natural learners, research has […]
Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
Once you have identified the type of job you are interested in, the challenge is to get it. This takes planning – you will need to create an arresting CV, for a start. Employers and HR managers receive hundreds of CVs every year, so if yours is confusing or badly laid out then chances are […]
A Customer Value Proposition (CVP) is a crucial component of your business strategy. It articulates the unique value your product or service brings to your target customers, setting you apart from competitors. Below we explore some tips on creating an effective Customer Value Proposition: **1. Understand Your Target Customers: Identify and understand your target audience. […]
Teamwork training helps both individuals and groups to focus on what is important, rewarding and productive when it comes to working together. Teamwork training builds on the natural human instinct to be part of a group and to defend that group from other groups and other influences. It is also natural for people to defend […]
No matter what the area of business, it is people that are at the core of it. For any organisation to be successful, whatever the scale or the size, it is vital to have the right people in the right positions doing the right jobs and being happy in their work. Without that, there is […]
This article will introduce the trainer to the world of persuasion. Successful trainers need to influence learners to create a positive learning experience. We also show you how to adopt a more influencing style in your training workshops and indeed in your life! Persuasion is not manipulation When most people hear the word persuasion they think […]