Marketing courses in Ballsbridge

This part-time programme provides the knowledge and skills essential to modern business, focusing on marketing concepts and practices. Students receive instruction in the key areas of the marketing function, including information analysis, communications, and marketing strategy. They also study subjects of general import to modern business life, including financial management, business policy, and project management.

This part-time Diploma explains and analyses the components of effective marketing. It does so by exploring the basic principles and techniques that contemporary marketers are expected to understand and apply. Suitable for those with no prior knowledge of this subject, it will consider both the position of the marketing function in modern organisations and the…