Mastering digital marketing

Eden Training's six-week Diploma in Digital Marketing gets underway this Saturday, the 14th of May. The course is aimed at marketeers, business owners, web masters, advertisers, digital production
and public relations personnel, or anyone who wishes to promote their business online. It will teach learners how to create a digital marketing strategy, and participants will be using cutting-edge online tools and techniques to improve their company's digital marketing efforts and online presence.

Modules on the course include:

• Digital Strategy & Planning
• B2C Content and Inbound Marketing Programmes
• Digital Marketing Programmes
• Social Media Channels/Platforms
• Email Marketing
• Online Sales Optimisation
• Digital Measurement & Tracking Programmes
• Search Engine Marketing & Search Engine Optimisation
• Web Content Production & Distribution
• Bring it all together: Creating & Executing Digital Plans

This course will commence on Saturday May 14th 2011, and will run each Saturday for 6 weeks from 10:00-16:00. The structure of the course gives participants the opportunity to learn and network on a Saturday and work on their plans during the week.

The course is €1,295 per person. This includes tuition, documentation, workshops and case study work. Applicants are invited to ask about Eden Training's flexible payment options.

On completion of this course, students will be awarded a Diploma in Digital Marketing from Eden Training. There is also an optional FETAC Level 5 certificate in Internet Marketing available.

Contact details and further information about courses at Eden Training.